Frequently Asked Questions

Washy AI checks whether your claims are credible before you publish them. Paste a sustainability report, DEI statement, marketing campaign, careers page, privacy policy, or other values-based content, and get an Integrity Score across ten dimensions — with the exact passages that don't hold up and fix guidance for each one. Think of it as a Grammarly for values: it detects the language patterns value-washing hides in.

Value-washing is the gap between what you claim to stand for and what your words actually back up. It shows up as greenwashing, culture washing, purpose washing, AI washing, and six other forms. It's usually not deliberate — vague claims slip through because AI writes them fluently, teams move fast, and vague phrases like “committed to sustainability” are easy to reach for.

Every analysis runs across ten washing dimensions. Within each dimension, your claims are checked on four things:

• Specificity — is it measurable and time-bound, or vague?
• Verifiability — can it be independently checked?
• Proportionality — does the claim match the scale of the actual commitment?
• Accountability — is there any mechanism to hold you to it?

Those add up to an Integrity Score out of 100. Dimensions you don't make claims in don't count against you — you only lose points on claims you actually make.

No — and that's deliberate. Washy AI reads the language of your claims, not the reality behind them. It's a rigor detector, not a lie detector.

A low score doesn't mean you're lying, and it doesn't mean your writing is bad — it means your claims promise more than they can prove. The fix is usually adding a number, a date, a source, or a real commitment. In the process, Washy AI shows you exactly what credibility requires — often surfacing where the underlying initiative itself needs to catch up to the claim, not just the writing.

Any text that makes values-based claims: sustainability and ESG reports, DEI and inclusion statements, marketing and ad copy, careers and employer-brand pages, privacy policies, press releases, product claims, and “About” or “Mission” pages. If it says what your organization stands for, Washy AI can check it. Washy AI works with pasted text only in this version — no file uploads yet, so copy and paste from your document, page, or report.

Not yet — Washy AI currently analyzes English-language content only. Multilingual support is on the roadmap.

Grammarly checks whether your writing is correct. Washy AI checks whether your claims are credible. One catches typos and clunky sentences; the other catches vague commitments, unsupported assertions, and performative language. Grammarly makes your writing clean. Washy AI makes it mean something.

Most greenwashing checkers look at one thing: environmental claims. Washy AI checks all ten washing dimensions — greenwashing included, alongside social, purpose, AI, privacy, culture, and more — using the same consistent framework across every one. Most real content makes claims across several categories at once, not just environmental ones. A narrow tool catches one; Washy AI catches all of them.

Yes. Washy AI is a private review tool. Your content goes in, your score comes out, and only you see it. Nothing is published, shared, or visible to anyone else — Washy AI never rates companies publicly, and your content is never used to train AI models. It helps you check your own claims before anyone else does.

That usually means the claim is true but under-written — it doesn't yet carry the specificity, evidence, or accountability a reader needs to believe it. The fix is almost always adding detail, not changing the claim. Every flag comes with guidance for exactly what to add.

Free gives you 5 analyses a month with your full Integrity Score, dimension breakdown, and fix guidance on your top flag. Pro is $19/month for 200 analyses a month and fix guidance on every flag. Enterprise plans support unlimited analyses and industry-specific tools and configurations.

Especially well. AI writing tools produce fluent, confident, structurally empty claims by default — exactly the pattern Washy AI is built to catch. Whether a person or an AI wrote it, the standard is the same.

As more published content is AI-generated, a check like this matters more, not less: the tools that make content easy to produce don't make it easy to trust. Washy AI is the step that closes that gap.