WashyAI
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Empty claims. Weak evidence. Real risk.

Washy AI catches value-washing before your customers, journalists, partners, or regulators do — scanning your content across 10 dimensions to flag claims that promise more than they can prove.

Make integrity visible.

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Integrity Score
All 10 Dimensions
⚑
Specific Flags
See What's Missing
✎
Fix Guidance
Strengthen Credibility

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Your Integrity Score, flagged passages, and concrete fix guidance. Free, no credit card required.

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AI made content easy. Washy AI makes it mean something.

Content Integrity in 4 Simple Steps

From washy to credible, in seconds.

  1. 1

    Paste

    Drop in a sustainability report, marketing page, DEI statement, careers blurb, or investor relations content. If it's making a claim, let Washy check it.

  2. 2

    Analyze

    Washy scans every claim against all ten washing dimensions, scoring each on four criteria: specificity, verifiability, proportionality, and accountability.

  3. 3

    Review

    Get your Integrity Score and a full 10-dimension breakdown. See exactly which passages need more support — and why.

  4. 4

    Fix

    For each flagged claim, see exactly what could strengthen it — a number, a source, a named standard, a mechanism. Fix the gaps and make your claims hold up.

See the full walkthrough →

See Washy AI in Action

Explore real examples to see how Washy AI detects value-washing — and how to make your claims hold up.

Sample: Beverage Co. SustainabilityCompleted
🌱Greenwashing
2.5/10
"100% recyclable, compostable, or biodegradable packaging by 2028"
⚠️ Self-reported target with no third-party standard or audit named.(verifiability)
✏️ Point to a named certification or independent audit that verifies packaging composition and recyclability claims.
"We are working toward 100% recyclable, compostable, or biodegradable packaging by 2028"
⚠️ No interim milestones, progress reporting, or review mechanism stated.(accountability)
✏️ Add current baseline percentage, interim milestones, and a named annual reporting cadence to make the 2025 target trackable.
🤝Social & ESG Washing
2.5/10
"We pay all our employees a living wage"
⚠️ Vague: no wage figure, benchmark definition, or geographic scope disclosed.(specificity)
✏️ State the specific wage rate or benchmark used, the certifying body, and the employee population covered.
"diverse workforce reflects that commitment"
⚠️ Workforce diversity asserted with no disclosed data or external anchor.(verifiability)
✏️ Point to published workforce composition data or a named third-party diversity audit to substantiate this claim.
💫Purpose Washing
2.5/10
"committed to a world where plastic never becomes waste"
⚠️ Unfalsifiable: an aspirational world-state, not a checkable operational claim.(specificity)
✏️ Replace with a concrete operational commitment — state what specific plastic reduction target the business is accountable for and by when.
"environmental responsibility at the center of how we create value"
⚠️ Identity-level claim with no mechanism, milestone, or reporting cadence.(accountability)
✏️ Name a governance structure — e.g. board-level review, published annual report — that holds this commitment to account.
🏳️Rainbow/Pinkwashing
0/10
"celebrate Pride every June"
⚠️ Unfalsifiable: seasonal celebration stated with no internal policy, benefit, or program.(specificity)
✏️ Name a specific internal commitment — non-discrimination policy, employee benefits, or year-round program — that substantiates LGBTQ+ support.
"We stand with the LGBTQ+ community and celebrate Pride every June"
⚠️ Year-round solidarity framing rests solely on a June-only activity.(proportionality)
✏️ Either limit the claim to June activities or disclose year-round policies and programs that justify the broader solidarity statement.
Overall Integrity Score
68
/ 100
Mixed
4 dimensions engaged, 6 not relevant
Dimensions engaged (score out of 10)
Greenwashing
2.5/10
Social & ESG
2.5/10
Purpose
2.5/10
Rainbow/Pink
0/10

10 Dimensions of Value-Washing

Value-washing takes many forms. Washy AI checks for all ten.

  • 🌱

    Greenwashing

    Sustainability claims without measurable commitments or evidence

  • 🤝

    Social & ESG Washing

    Social responsibility claims without evidence of practices or accountability

  • 💫

    Purpose Washing

    Purpose claims without evidence of action or outcomes

  • 🏳️

    Rainbow/Pinkwashing

    LGBTQ+ inclusion claims without evidence of policy or commitment

  • 💜

    Purple/Femwashing

    Gender equity claims without evidence of pay, representation, or policy

  • 🏢

    Culture Washing

    Workplace culture claims without employee or organizational data

  • 🧴

    Health & Authenticity Washing

    Health, natural, clean, or local claims without clear standards or substantiation

  • 🧒

    Youth Washing

    Child-safety claims without clear safeguards, standards, or methods

  • 🔒

    Privacy/Data Washing

    Privacy and security claims without clear standards, practices, or certification

  • 🤖

    AI Washing

    AI claims without evidence of technology, method, or performance

Your score reflects only the dimensions your content actually engages. A claim you never make isn't scored against you.